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Deprecated: Return type of iThemesSecurity\Lib\Lockout\Execute_Lock\Context::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/better-wp-security/core/lib/lockout/execute-lock/abstract-context.php on line 72

Deprecated: Return type of iThemesSecurity\Lib\Lockout\Execute_Lock\Context::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/better-wp-security/core/lib/lockout/execute-lock/abstract-context.php on line 76

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Deprecated: Return type of WPCF7_FormTag::offsetSet($offset, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/contact-form-7/includes/form-tag.php on line 382

Deprecated: Return type of WPCF7_FormTag::offsetUnset($offset) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/contact-form-7/includes/form-tag.php on line 400

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Deprecated: Return type of Elementor\Core\Utils\Collection::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/elementor/core/utils/collection.php on line 413

Deprecated: Return type of Elementor\Core\Utils\Collection::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/elementor/core/utils/collection.php on line 421

Deprecated: Return type of Elementor\Core\Utils\Collection::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/elementor/core/utils/collection.php on line 432

Deprecated: Return type of Elementor\Core\Utils\Collection::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/elementor/core/utils/collection.php on line 446

Deprecated: Return type of Elementor\Core\Utils\Collection::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/elementor/core/utils/collection.php on line 439

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Deprecated: Return type of iThemesSecurity\User_Groups\User_Group::jsonSerialize() should either be compatible with JsonSerializable::jsonSerialize(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-content/plugins/better-wp-security/core/modules/user-groups/User_Group.php on line 437

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Deprecated: Return type of Requests_Cookie_Jar::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-includes/Requests/Cookie/Jar.php on line 63

Deprecated: Return type of Requests_Cookie_Jar::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-includes/Requests/Cookie/Jar.php on line 73

Deprecated: Return type of Requests_Cookie_Jar::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-includes/Requests/Cookie/Jar.php on line 89

Deprecated: Return type of Requests_Cookie_Jar::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-includes/Requests/Cookie/Jar.php on line 102

Deprecated: Return type of Requests_Cookie_Jar::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-includes/Requests/Cookie/Jar.php on line 111

Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 40

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Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 91
Der Ratgeber für einen modernen und empathischen Schreibstil im Beruf
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/wp-content/plugins/wordpress-seo/src/generators/schema-generator.php on line 176

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koviko Taschenknigge
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Jetzt reinlesen
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Darum geht's

Das kleine Heft unterstützt alle, die täglich Nachrichten an Kunden verfassen. Mit einem Augenzwinkern zeigt es, wie angenehm sich gelungene geschäftliche Botschaften lesen. Der Weg dahin ist, sprachliche Stolperfallen zu erkennen und unglückliche Ausdrucksweisen zu umgehen. Solche Kommunikationsblocker nimmt sich der koviko Taschenknigge in einer heiteren Mischung aus Bild und Text vor.

Ganz praktisch stellt Schwarz auf weiß dar, warum manche Formulierungen beim Adressaten nicht so gut ankommen und gibt zahlreiche Beispiele, wie es besser geht. So präsentiert das Heft auf unterhaltsame, kurzweilige Art Unwörter und schöne Wörter, stellt gedankenlos und durchdacht Geschriebenes gegenüber, sensibilisiert für die Wirkung des sprachlichen Ausdrucks.

Seite für Seite wird aufgezeigt, wie zeitgemäße E-Mails in einer modernen, verbindlichen Tonalität entstehen. Am Ende formulieren Knigge-Leser bewusster und freundlicher, denn nun wissen sie, welches Gewicht die Worte in der Kundenkommunikation haben.

In einer leichteren Tonart informiert die geschäftliche E-Mail nicht nur – sie schafft eine enge Partnerschaft. Der Empfänger fühlt sich verstanden und gut aufgehoben. Das trägt zu einer anhaltenden Kundenbindung bei.

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Highlights

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